A year ago, RUDIS and United World Wrestling (UWW) announced a partnership rooted in a shared belief: that wrestling is far more than a sport. Wrestling is a global community, a cultural connection, and a transformative force in people’s lives. What began as a vision to honor wrestling’s heritage and elevate its global presence has grown into a collaboration with real momentum and meaning.
Wrestling connects people across borders, styles, and generations. Over the past year, the UWW X RUDIS partnership has lived out that truth: uniting cultures, empowering athletes, and celebrating the sport’s rich legacy with authenticity and humility.
ONE YEAR, ONE VISION
Global presence, unified purpose, and a belief in taking the sport to the next level. This partnership has never centered on branding or gear. It has been about shared responsibility to serve the sport and its global family. The focus has remained on strengthening the sport itself while ensuring wrestlers around the world feel seen, supported, and represented. “Our first year with RUDIS has shown the power of a partnership built on shared values. Their passion for wrestling and commitment to excellence aligns seamlessly with UWW’s vision,” expresses Nenad Lalović, UWW President, “Together, we’re laying the foundation for a meaningful, long-term impact for athletes and the global wrestling community.”
For RUDIS, the past year has been a reminder of wrestling’s power to connect people and create meaningful opportunities. “The UWW x RUDIS partnership will help expand the influence of wrestling and create opportunities for others to compete in the world's oldest sport,” said Spencer Lee, Olympic Silver Medalist and Team RUDIS Athlete.
Their joint work shows a commitment to wrestlers everywhere, across continents and cultures, from youth to elite athletes. “Wrestling’s culture is deeply rooted and defined by resilience, respect, and passion—and RUDIS lives it fully. That shared spirit made our first year together authentic and impactful, and it sets the stage for continued growth,” said Gordon Templeman, Director of Commercial Operations and Communications for UWW.
BUILT ON BELIEF
Over the last year, RUDIS and UWW have worked to build platforms and experiences that help unify and strengthen the global wrestling community. A tangible part of this collaboration is the launch of the UWW x RUDIS apparel collection, which brings official gear to wrestlers and fans around the world.
This collection not only serves functional needs but highlights the values shared by wrestlers from all backgrounds. Each piece reflects the history and influence of wrestling as a sport that connects people across nations.
Outside of a dedicated UWW collection, RUDIS has also broadened the relationship with those who support our sport worldwide. In the last year, RUDIS has added several international teams to its roster, creating unique custom apparel that’s used from everyday wear to the matches that matter most. This growth has also given RUDIS the amazing opportunity to travel and be present at some of the top international tournaments around the world.
GLOBAL FUTURE
Anniversary milestones invite reflection but also encourage a clear view of what comes next. The work of RUDIS and UWW remains focused on increasing access to the sport, strengthening wrestling communities, and supporting athletes at every stage of their journey.
This partnership honors wrestling’s deep roots. It also champions its limitless future. Together, RUDIS and UWW are building a stronger global community through the heart of wrestling.
